All trends were evaluated by 100 top experts from all over the world.
While most engaged experts from India, Italy, Poland, Turkey, UAE and United Kingdom quoted all the trends, current loyalty marketing landscape, key learnings, opportunities and threats.

Each trend was evaluated by 100 industry experts and loyalty leaders representing diverse industries and countries. Evaluation included 3 dimensions:
• Business impact
• Implementation complexity
• Anticipated lifespan
All experts were asked to define TOP 5 trends that will receive significant funding and development efforts over the next three years.

All trends feature detailed description:
• Trend summary
• Key drivers & most common features
• Challenges and considerations
• How to follow
• Trend score and how it’s compared to trends’ category average
• What experts say

44 case studies among 22 industries and across 20 countries.
All cases reviewed under the same pillars:
• Features to take as inspiration
• WOW-mechanic
• Tiers
• Rewards and benefits
• Subscriptions
• Add-ons
• Partners
And enriched with different details highlights and score (delivered by our internal expert panel).

All case studies were scored under 15 criteria within loyalty ecosystem, subscriptions, tiers & gamification, benefits & rewards, personalisation and add-ons by our internal expert panel. Case study score doesn’t reflect all interviewed experts’ opinion, doesn’t represent whether the case is effective or not; rather, it demonstrates our internal expert group personal assessment of specific features and whether those features could be advanced or represent probably the best solution possible.